phase 2 deliverables

Two documents serve as the foundation for all the scripting, style sheets, images, HTML and other technical elements of the site.

The technical brief states what conditions to meet for the customers to see the site and the technical spec describes the approach to building and maintaining the site. We avoid "feature creep" and keep the project on time and within budget.

The creative brief points out the marketing strategy and contains words like evocative, informative, soothing, spacious, etc. It sets the visual mood for the site.