phase 1 deliverables

what is the product position?
describe the product/service as if a person.
strengths and weaknesses compared to competition?
when does the project need to be complete?
who will approve our work?
who will host and maintain the site?
how long is the site intended to last?
what is the budget?
what are the plans to promote the site?
who is responsible for the marketing plan for the site?